CRM stands for “Customer Relationship Management” and is a set of methodologies and tools that helps to manage customer relationship in an organized way. In today's highly competitive business environment, the focus of top companies is increasing on its most valuable assets – customers. Thus, the companies require a suitable software solution to cater to its customers which is user-friendly, easily customizable, fully integrated, and can be implemented flexibly.
Customer Relationship Management is a business strategy for optimizing customer interactions. It helps in understanding your customers, their needs and requirements.

What is SAP CRM Module & What is Used for?

SAP CRM is the CRM tool provided by SAP and is used for many a business process SAP CRM is a part of SAP business suite. It can implement customized business processes, integrate to other SAP and non-SAP systems, help achieve CRM strategies. SAP CRM can help an organization to stay connected to customers. This way organization can achieve customer expectations with the types of services and products that he or she actually needs.  It also helps to achieve 'Single face to customer', which means the customer get regular & actual information independent of channel through which the he or she is contacting your company.

SAP CRM Overview

As a part of SAP Business Suite, SAP provides solutions which are flexible and open, and which support applications, databases, hardware platforms, & operating systems from most of the major vendors. Following SAP solutions are the constituents of SAP Business Suite:

• SAP CRM – Customer Relationship Management
• SAP PLM – Product Lifecycle Management
• SAP SCM – Supply Chain Management
• SAP SRM –Supplier Relationship Management
• SAP ERP – Enterprise Resource Planning

SAP Business Suite is based on SAP NetWeaver .NetWeaver provides the development and runtime environment for SAP applications and is used for the custom development and integration with other applications and systems.